Apple Lunar New Year Celebration



A commissioned project for Apple Inc.'s Chinese New Year campaign, encompassing a commercial, official website visuals, outdoor advertising, and electronic device displays. The artwork reimagines Nianhua—traditional Chinese New Year paintings—in a contemporary style for the festive season. This art piece was honored with a Merit award in the 3x3 Professional Illustration Annual No.14 under the Advertising category.











Year / 2016
Client / Apple Inc
Photography / Eszter Chen
Production/ Apple Inc.
Agency/ Amanacliq




All images © Eszter Chen