NORDIC Flower Midsummer


Key visual design and illustration for NORDIC 2023 Midsummer Event, an annual celebration hosted by MOT that highlights Nordic home lifestyle and design philosophy. The event bridges international home furnishings with a seamless online-to-store shopping experience, inviting customers to explore the timeless elegance, functionality, and warmth of Scandinavian interiors. The visual identity was applied across event collaterals, including digital ads, web banners, in-store signage, printed materials, and social media campaigns. It played a key role in establishing a warm, inviting atmosphere, drawing visitors into a curated lifestyle experience that was equal parts cultural celebration and retail immersion.












Client / JUT LIVING DEVELOPMENT
Photography / JUT Living Development
Product Styling / NORDIC
Year / 2023

All images © Eszter Chen